Accelerate Your Sales to Larger Customers.

Accelerated sales in the form of upfront annual contracts to mid-market and enterprise companies can only be achieved by clearly understanding your best customers.

Leadership On Demand

SaaSrite provides CEOs at B2B SaaS companies with on demand leadership and hands on execution of Sales and Customer Success.

Team Orientation

Your company’s entire DNA is likely way too focused on the wrong place for optimization. Use your best customers to refine your sales messaging and product development.

Priority Focus

Prioritizing your time, experiments, and resources is absolutely paramount. Your biggest driver of growth will be through non-acquisition efforts.


Strategic Themes for Startup CEOs

Delivering on Promised Success

We’ve never done Sales or Customer Success before at scale. 

How do I create the maximum value in the shortest period of time and use retention as the growth driver in our business?

How do I deliver on what I promised to the customer and use our success to narrow our ideal customer profile?

How do I understand if our clients are undervaluing the depth and breadth of our solution?

Focusing on the Right Growth Drivers

We’ve got customers. Everything looks pretty good. It seems like we have product market fit.

How do I know that we’re focusing on the right drivers of growth?

What needs to be in place before I start to hire additional management or key personnel?

How do I make sure that we’re focused on our best customers and crafting the right messages to our sales and product teams?

Hiring the Right People

Hiring Sales and Customer Success personnel is a huge challenge.

How do I find the right personnel to place in key management roles?

How can I be smart about helping the management team to identify the best hires for growth?

Are there any statistics or assessments that can help me to predict the success of employees?

Managing and Coaching for Growth

Overhead walks on two legs. It’s not just financial. It’s time, energy, and feeeeelings!

What can I do differently to make sure that our employees’ needs are met while creating accountability to drive the growth of the business?

Is there a cost effective way for me to exploit how larger companies are tackling these challenges and use it on a smaller scale?

How do I get my team to communicate more effectively to accelerate growth?

Scaling through Your Best Customers

We want to grow by 2-4X this year.

How do we really find out who our best customers are and why?

How do I better understand the real inflection points in our business and begin to make informed decisions using under-utilized data from our best customers?

Is it the right time to examine how we plan to succeed in the long term and make hard decisions about the direction of the company?

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Best Practices

Early-stage SaaS companies selling to larger customers typically have sales cycles with many stops and starts…trials, demos, due diligence, contracting, etc. Each step in the sales process can vary in length, particularly contracting and usually at that point, the probability for moving forward is high. But by the time the deal is done and the kickoff… Read More

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If you’ve gotten some early traction with customers but haven’t yet quite achieved product market fit, it’s tempting to believe that your offering has massive potential across a very large addressable market right now…maybe start to tackle multiple industries with customers both large and small. Perhaps double down on sales and really ramp up the outreach, hire a few SDRs,… Read More

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Let’s say your initial sales engagement with a prospect is from sales outreach or it’s with a very busy decision maker from an investor/client referral. You’ll need to setup an introductory phone call or meeting. Most of the time when prospects show up for the introductory meeting, they don’t have a good understanding of your offering… Read More

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Conferences or trade shows are great vehicles to help you network with people who can help your business grow but can cost a small fortune to sponsor or attend. Most early-stage SaaS startups opt for sending 1 or 2 attendees (a few thousand dollars) or maybe spending a little bit more on a small sponsorship presence (quite a few… Read More

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If you offer a technology solution to companies greater than 25 employees who are willing to pay a minimum of $12k annually upfront, you are at the starting point of selling SaaS to larger customers and should invest the time and resources into creating some additional structure for your initial interaction with every prospect. Below are 3 slides of… Read More

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